Rachel Maddow Turned a Scoop on Donald Trump’s Taxes Into a Cynical, Self-Defeating Spectacle
(SLATE) — At 7:36 p.m. Tuesday night, Rachel Maddow tweeted “BREAKING: We’ve got Trump tax returns. Tonight, 9pm ET. MSNBC. (Seriously),” sending the internet into a frenzy of theorizing. Did Maddow have Donald Trump’s tax returns or just one of the Trumps’ tax returns? Could this be it, the tax return that would bring down the Donald? If this was it, why wasn’t MSNBC cutting into its programming, instead of running a countdown clock to Maddow’s show? By 8:24, Maddow was tweeting that the tax return in question was Donald Trump’s 1040 from 2005. By 8:30, still half an hour before Maddow started airing, the White House had responded to the MSNBC report, saying that Trump had paid $38 million on income of $150 million that year. An hour later, about 20 minutes after The Rachel Maddow Show started, Maddow would confirm these numbers, turning her big scoop about Donald Trump’s long-missing tax returns into a cautionary tale about overhype. Rachel Maddow, you played yourself—and us too.